Atlas Entertainment: Instagram Launch
Bringing Atlas to the Digital World
Launched and positioned Atlas Entertainment’s Instagram as a strategic communications channel, establishing a direct line between the studio and global audiences. Developed a cohesive brand voice and visual identity that reflected Atlas’s prestige while aligning with platform culture.
Built foundational content architecture to support long-term promotional campaigns, partner collaborations, and talent amplification. Authored the Atlas Social Media Brand Guide to codify tone, positioning, and publishing standards for future teams.
Wonder Woman 1984 Campaign
Led daily cross-studio communications with Warner Bros., serving as the digital representative for Atlas Entertainment. Directed promotional rollout for Wonder Woman 1984, ensuring alignment across asset distribution, messaging, and launch timing.
Managed inbound studio assets and translated them into platform-optimized social executions that strengthened brand visibility and audience engagement during a major global release window.
DC FanDome Campaign
Oversaw digital communications with Warner Bros. during DC FanDome, managing the distribution of promotional materials for The Suicide Squad and Wonder Woman 1984.
Designed and produced an exclusive Atlas-branded recap experience to differentiate the studio’s presence and reinforce brand authority within the DC ecosystem.
The Suicide Squad Campaign
Served as primary liaison between Atlas and Warner Bros. for digital campaign execution. Directed cross-promotional rollout and ensured Atlas received and deployed all priority studio assets onto their Instagram.
Additionally, created and produced an exclusive Atlas Entertainment Instagram post from the in-person premiere, extending event visibility and positioning Atlas as an active participant in the film’s cultural moment.