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When I started at Wayfarer Studios in October 2021, I realized they were not utilizing their podcast's TikTok to their advantage. I advised best practices to the executive team, pitched a new format method for short-form clips, and successfully took ownership of the TikTok account. Today the profile has almost 95K followers and an 8% growth rate.

The Man Enough Podcast: TikTok Growth

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Produced and created content for an organic brand collaboration that resulted in high engagement and future brand deals. 

Justin Baldoni & KiwiCo: Brand Collaboration

Justin's followers on Instagram had become stagnant at 3 million; he was losing the same amount of followers that he was gaining. By utilizing best practices, implementing a new workflow, and pushing more video content, I was able to grow and re-energize his Instagram to 3.1 million followers, with a 4% growth rate in the last 3 months. 

Justin Baldoni: Instagram Growth

Ideated, created, and ran Atlas Entertainment's first ever social media account to promote brand awareness and support film campaigns. 

Atlas Entertainment: Instagram Launch

Social media campaign to support the company-wide re-brand. The re-brand focused on re-defining the company's core values spotlighting "Empathy Beyond Words."

Avantpage: To Immigrant's With Love Campaign

I am in the progress of launching a clothing brand that will give a percentage of profits to Scoliosis research. Currently, I am building an online community through Instagram and crafting a strategy that will create relatable and educational content for the scoliosis community. 

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