Building a Scalable Audience & Content Strategy for Justin Baldoni
Engineered a content and platform strategy that drove over +100K Instagram growth while strengthening brand positioning across verticals.
01 — Strategic Audit & Growth Mandate
Conducted a full audit of content performance, audience behavior, and platform utilization. Identified structural gaps in format optimization, feature adoption, and narrative consistency across verticals.
Then list the mandates:
Scale Instagram growth while maintaining brand integrity
Strengthen cross-vertical positioning (Family, Man Enough, Fandom, Industry)
Leverage emerging platform features for discoverability
Build repeatable publishing workflow
02 - Content Architecture & Brand Balance
Developed a structured content framework designed to balance four key brand verticals: Family, Man Enough, Fandom, and Industry. This created narrative clarity while preventing audience fatigue and over-indexing on any single vertical.
03 — Platform Optimization
Platform Feature & Algorithm Strategy
Identified underutilization of emerging platform features (Reels, native tools, trend formats). Shifted publishing strategy toward video-first and feature-aligned formats, increasing discoverability and engagement.
04 — Process Leadership
Implementation & Workflow Design
Established performance benchmarks and SMART growth targets
Presented strategy and alignment roadmap directly to talent
Integrated feedback loops between talent, production, and marketing
Designed scalable content approval and publishing workflow
05 — Results
Measurable Impact
+100K Instagram followers
Accelerated TikTok growth trajectory
Increased engagement across content pillars
Strengthened cross-brand visibility across Justin’s business verticals
Established sustainable content production system