Justin Baldoni & KiwiCo: Brand Collaboration
Surprise Camping Adventure!
Created a concept of a surprise camping adventure inside the house with Justin and his kids. The KiwiCo crate we showcased for the brand deal had a DIY campfire. I created an organic concept that highlighted the product in a "non-marketing" way to best fit Justin's audience.
Project background
Create and produce a concept for a brand deal with KiwiCo to promote organic results and engage Justin's current audience.
1. Meet all collaboration requirements, including one in-feed Instagram post and five Instagram (IG) stories with links.
2. Drive engagement, link clicks, and results for future collaboration with KiwiCo.
Creative process
1. Researched the brand and past collaborations with celebrities.
2. Pitched two concepts to the internal team and collaborated on notes/feedback.
3. Presented two concepts to talent agency and brand. Received feedback and requirements for copy and script.
4. Created budget for production props, scheduled time to film with talent, purchased props, and set up a "surprise" set for talent.
5. Post-production, I edited the materials and worked with celebrity talent on content edits.
6. Published final creation on IG reels, IG stories, and cross-promoted on TikTok for extra reach.
Final results
With over 400K views and 400 shares, KiwiCo loved the final product and is looking forward to future collaborations.