Scaling Audience Growth Through Short-Form Strategy

Project Background

The Man Enough podcast sought to expand beyond its existing audience by increasing listener acquisition and building a scalable short-form content engine optimized for platform discovery.

Strategic Mandate

1. Drive net-new audience growth through TikTok and short-form distribution.

2. Develop a repeatable workflow to systematically identify, produce, and distribute viral-ready content aligned with platform algorithms.

My Role & Leadership

• Conducted performance audit of existing short-form strategy and identified structural gaps in content formatting and hook optimization.

• Presented platform-specific best practices to production and marketing leadership, reframing short-form from “clipped content” to algorithm-informed storytelling.

• Secured approval to pilot a new production workflow designed specifically for TikTok growth.

• Established a post-production review process to identify high-impact “mic drop” moments aligned with audience retention trends.

• Integrated trend intelligence and platform-native creative formats while preserving brand voice integrity.

• Led direct collaboration with TikTok platform representatives to validate format strategy and refine distribution approach.

• Oversaw editing and optimization of short-form assets, including in-platform native features to enhance discoverability and engagement.

This shifted short-form from reactive clipping to strategic audience acquisition.

Outcomes

• Expanded reach to new, previously untapped audiences

• Increased podcast listener growth through short-form funnel strategy

• Strengthened engagement metrics across TikTok

• Established a scalable short-form production framework now embedded into weekly episode workflow

• Built a growing TikTok-native community around the podcast brand