Project background

The Man Enough podcast's goal was to reach a wider audience, increase podcast listeners, and create short-form viral content.

Task 1: Grow The Man Enough listeners by utilizing TikTok best practices to reach a new audience.

Task 2: Create short-form viral content by creating a new production workflow, identifying viral moments in post-production, and editing videos favored by social media algorithms.

Creative process

1. I pitched best practices for short-form video content to the production and marketing team.

2. I identified the current format of video we were using and explained why the videos were not performing as intended.

3. Once approved to test this new form of content, I collaborated with the marketing team to help identify scene lifts and "mic drop" moments in weekly episodes.

4. Additionally, I tracked top "trends" that we could incorporate into production with talent that best fit the brand voice.

5. To ensure results, we facilitated a meeting with our TikTok representative to pitch our new format ideas and hear about the best strategy for podcast channels.

6. Once the digital assets are acquired, I would edit the scene lifts in Adobe Premiere Pro.

7. Then, I would use the in-app text overlay to reach a broader audience on TikTok before posting.

Final results

Our new short-form video process has increased our podcast listeners, reach, and engagement and created a robust TikTok community that continues to grow.